How to determine the specific considerations in global market research studies for conducting quantitative research
Global Considerations for Conducting Quantitative Research
Category: Quantitative Research
5 Ways to Deal with Missing Data
With missing data responses in market research analyses, learning what to do with that information can be crucial in the final results.
Adapting Surveys to Generation Z
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile phones… They’re on their phones constantly.” Over 95% of […]