7 Tips for Survey Design for “Generation Overload”

author reflected in a clockface at the Royal Observatory

At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation Overload” with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between simplicity and substance. “Research should be like a clock – simple at the […]

Challenges Using Personality Tests in Market Research

At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market research. Ogilvy now emphasizes cognitive segmentation rather than demographic segmentation, as advertising has shifted from demographic targeting to microtargeting. At the behest of Ogilvy, Kantar profiled 30,000 panelists around the world using the […]

Future of Feedback: Rethinking How We Ask Questions

At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]

Survey-Experience Satisfaction Research

This is the ninth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. As we have discussed in previous posts, shorter, more entertaining surveys tend to be associated with greater participant satisfaction and willingness to respond to future survey invitations.  A common barrier to the goal of shorter surveys […]

Engagement in the Moment

This is the eighth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. Perhaps the most common form of market research is the study of customer satisfaction.  A cornerstone of continuous improvement, customer feedback on the goods and services provided by businesses is a part of every researcher’s portfolio […]

Engagement Gamification: How to Play the Game

This is the sixth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll look at how games are introduced in the context of an online survey.  As we’ve mentioned in the past, the best game is one […]