At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile phones… They’re on their phones constantly.” Over 95% of […]
At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]
Most research begins by asking a fairly simple question: Who do we want to reach? Whether these people are consumers of energy drinks, owners of a hybrid vehicle, or those who binge watched Stranger Things (I qualify), they need to be accurately profiled and qualified for a study. What I’m talking about here is a […]
This is the ninth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. As we have discussed in previous posts, shorter, more entertaining surveys tend to be associated with greater participant satisfaction and willingness to respond to future survey invitations. A common barrier to the goal of shorter surveys […]
This is the eighth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. Perhaps the most common form of market research is the study of customer satisfaction. A cornerstone of continuous improvement, customer feedback on the goods and services provided by businesses is a part of every researcher’s portfolio […]
I have been spending time this week wrapping up my presentation for tomorrow’s AMSRS webinar on The Future of Surveys. It’s caused me to step back and take a broad look at what has happened with surveys over the last 75 years or so, and I am once again impressed by what a great source […]
This is the seventh in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. When searching for new types of gamified survey tasks that create a heightened sense of focus and engagement, the inspiration for interactive methodologies can sometimes be found in other, non-research online systems. In the 1990s, Dell […]
This is the sixth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll look at how games are introduced in the context of an online survey. As we’ve mentioned in the past, the best game is one […]
This is the fifth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll be looking at several specific types of tests designed to increase the level of focus and attention to the survey process. Continuing with the […]
This is the third in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. The phrase “gamification” first emerged around the turn of the century and is generally credited to British game creator Nick Pelling. As online gaming platforms began to appear, such as massively multiplayer online role-playing games […]