At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation Overload” with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between simplicity and substance. “Research should be like a clock – simple at the […]
At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market research. Ogilvy now emphasizes cognitive segmentation rather than demographic segmentation, as advertising has shifted from demographic targeting to microtargeting. At the behest of Ogilvy, Kantar profiled 30,000 panelists around the world using the […]
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile phones… They’re on their phones constantly.” Over 95% of […]
At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]
Most research begins by asking a fairly simple question: Who do we want to reach? Whether these people are consumers of energy drinks, owners of a hybrid vehicle, or those who binge watched Stranger Things (I qualify), they need to be accurately profiled and qualified for a study. What I’m talking about here is a […]
This is the ninth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. As we have discussed in previous posts, shorter, more entertaining surveys tend to be associated with greater participant satisfaction and willingness to respond to future survey invitations. A common barrier to the goal of shorter surveys […]
This is the eighth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. Perhaps the most common form of market research is the study of customer satisfaction. A cornerstone of continuous improvement, customer feedback on the goods and services provided by businesses is a part of every researcher’s portfolio […]
I have been spending time this week wrapping up my presentation for tomorrow’s AMSRS webinar on The Future of Surveys. It’s caused me to step back and take a broad look at what has happened with surveys over the last 75 years or so, and I am once again impressed by what a great source […]
This is the seventh in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. When searching for new types of gamified survey tasks that create a heightened sense of focus and engagement, the inspiration for interactive methodologies can sometimes be found in other, non-research online systems. In the 1990s, Dell […]
This is the sixth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll look at how games are introduced in the context of an online survey. As we’ve mentioned in the past, the best game is one […]