MRII & UGA Launch Online Course on Designing Research to Maximize Insights

This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]

Finding and Evaluating the Right Qualitative Researcher

Finding and Evaluating the Right Qualitative Researcher

The new Principles Express online course Qualitative Market Research is perfect for novices looking for a solid background in how to conduct and evaluate qualitative research. Authored by Jeff Walkowski, a specialist in online qual and the principal of QualCore.com Inc., the course is offered by the University of Georgia and Market Research Institute International […]

Advice for New Market Researchers

As part of our survey of researchers, we asked them to give advice to young people about the research industry. The key messages were around learning, hard work, and accumulating experience. Researchers value their own opportunities to learn and grow, and “learning” was a key theme, mentioned by 10% of respondents. “Be prepared to learn […]

Making Research Careers More Attractive

A common theme was “pay,” mentioned by 15% of respondents (half of whom used the phrase “better pay”): “Increase pay & benefits.” “The pay and the dress code.” “Better pay, faster innovation.” “The industry needs to pay a living wage and offer benefits. Make employees feel valued.” A related theme to pay was “benefits,” mentioned […]

Recommending a Research Career

Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see themselves still working in market research a year from […]

Growth and Learning at Work

Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they had before or to use a […]