How to determine market research sampling size – in a valid way that will determine representativeness.
How To Determine Sample Size
Category: Research Careers
Reviewing surveys about career satisfaction, growth opportunities, and learning preferences.
All-New, Comprehensively Updated “Principles of Market Research” Course Launched by MRII & UGA
As of October 2019, nearly 9,000 market researchers in 104 countries have empowered their careers and organizations through courses offered by the University of Georgia and Market Research Institute International ATHENS, Georgia – OCTOBER 2, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched […]
10 Rules for the New Leader in an Insights Organization
At the ESOMAR Annual Congress in Edinburgh today, Kajoli Tankha, a senior director in Microsoft’s insights group, shared her personal journey of taking on a new leadership position. “New jobs can be dangerous to your career! Almost half of executive transitions are regarded as failures, and four out five execs feel unprepared for their new […]
10 Tips For Conducting Global Market Research Successfully
Global market research is often much more complex than domestic research. Here are some expert tips and advice on how to run a successful global market research project.
Big Data: Predictions versus Insights?
How predictions versus insights help with big data and the secondary data wave of market research
Fundamental Principles Every Market Researcher Should Follow
This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]
Global Considerations for Conducting Quantitative Research
How to determine the specific considerations in global market research studies for conducting quantitative research
The Ultimate Qualitative Research Screener
How a Qualitative Research Screener assists in obtaining qualified participants for a market research study.
The Function, Process, and Profession of Market Research
An in-depth discussion of the three main facets of market research: function, process, and profession.
MRII & UGA Launch Online Course on Designing Research to Maximize Insights
This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]