Growth and Learning at Work

Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they had before or to use a […]

The Importance of Market Research – as Perceived by Researchers

Three quarters (74%) of all researchers on the supplier side felt market research was very or extremely important to the success of organizations in general. Attitudes about the importance of the role of research did not vary significantly by corporate researchers vs. suppliers: 74% of supplier researchers felt market research was very or extremely important […]