Survey Design Improvements Are the Key to Better, Faster, Cheaper

Better, cheaper, faster.  That’s what buyers want from sellers.  And guess what?  It’s what sellers want from buyers.  Here’s the catch… These shared objectives are inextricably linked by the survey instrument.  Because there is a third partner in this relationship that is often ignored – the survey taker.  If buyers want better, cheaper, faster data, […]

The UK polling report’s message to MR

Last week the group investigating the failure of polls to accurately predict the 2015 British election released its final report. You can read about it on ResearchLive and download the report here. As expected, the report points to unrepresentative samples as the main culprit. And, as I wrote in a previous blog post, there are […]