8 Market Research Webinars Now Available On-Demand

8 Market Research Webinars Now Available On-Demand

As keepers of the Market Research Core Body of Knowledge (MRCBOK™), the Market Research Institute International (MRII) and University of Georgia (UGA) continue to be the leading educational organization within the market research and insights community. In 2020, MRII and UGA partnered with ESOMAR and the Canadian Research Insights Council (CRIC) to offer a new […]

The Revolution of Secondary Data

The Revolution of Secondary Data

Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]