A Tale of Two Decks

A Tale Of Two Decks

This is an excerpt from The Storytelling Book, an award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fifth reprint and has been translated into Mandarin. A warning against thinking of conflating two different presentations into one.  One of my many deeply held philosophical values is that nothing […]

7 Strategies for Showcasing the Impact of Insights

colorful chess pieces

David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we should be doing to showcase the value of our customer insights. At the ESOMAR Annual Congress in Amsterdam today, David provided seven strategies derived from these IDIs for how to ensure your customer […]