An in-depth discussion of the three main facets of market research: function, process, and profession.
The Function, Process, and Profession of Market Research
Category: Training
Transforming Market Researchers into Insights Professionals
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and member of the MRII Board of Directors), presented an update on how Microsoft is transforming its insights function. “Microsoft’s Market Research team is undergoing a 3- to 5-year journey to change how we […]