These online courses fulfill the core market research educational needs of individuals and companies worldwide.
Principles of Market Research
The Principles of Market Research is our flagship course. It is a comprehensive, rigorous, self-study online training program that teaches the fundamental skills needed to conduct robust and insightful market research. Delivered in English over the Internet, the course allows learners to progress at their own pace, assisted when necessary by consultation with an online coach-mentor. Successful completion qualifies graduates for the certification programs of three professional associations worldwide.
Principles of Mobile Market Research
The Principles of Mobile Market Research provides learners at all levels with the foundation they need to conduct successful mobile market research. Developed by two of the leading voices in mobile research — Ray Poynter and Navin Williams — the course is loaded with practical information to apply in this rapidly expanding research method.
Principles of Pharmaceutical Market Research
The Principles of Pharmaceutical Market Research teaches the fundamentals of market research from the perspective of the pharmaceutical, biotech, and medical device industries. It has the same rigor as our Principles of Market Research Course augmented with case studies and real-life examples from the world of Pharma.