Dan Coates Elected President of the MRII Board of Directors

SARASOTA, FL, January 10, 2019 — The Board of the Market Research Institute International (MRII) has elected Dan Coates, president and co-founder of Ypulse, Inc., as Board President for 2019. He succeeds Jeffrey Henning, chief research officer for Researchscape International, who becomes the new Executive Director.

Dan Coates (L) and Jeffrey Henning (R)
Dan Coates (left) and Jeffrey Henning (right)

The Board also elected Melanie Courtright, executive vice president of global research science at Research Now SSI, as President-Elect and Marjette Stark, president of Stark Solutions, as Treasurer.

“The MRII has a 23-year track record of providing research professionals with a firm foundation in market-research principles, while adapting to changes in the industry,” said Coates. “I’m honored to have this opportunity to lead the MRII as we build out our portfolio of Principles Express on-demand courses.”

The MRII also voted to offer the Canadian Research Insights Council, a newly formed trade body, an Ex-Officio seat on the Board, adding to the already strong Canadian presence in the program.

The MRII Board elected four new members: Marion Boeri, global lead of Thought Leadership Research at Spotify; Zoe Dowling, Ph.D., senior vice president of research at FocusVision; Dan Foreman, chairman of the boards of Zappi, Bakamo.Social, and eYeka; and Zontziry Johnson, market research manager at Microsoft and owner of the MRXplorer blog and podcast.

They replace retiring Board members Bill MacElroy, chairman of Socratic Technologies; Sherri Neuwirth, principal of Neuwirth Consulting; and Julie Williams, retired product manager from MaritzCX Research. “The MRII Board is one of the most active boards I’ve ever been involved with,” said Coates, “and we’re deeply thankful for the contributions of Bill, Sherri, and Julie. We’re also appreciative to Michael Mermelstein of G2 & Associates, who just completed his two-year term as Treasurer. Without volunteers such as these, we wouldn’t be able to serve the industry.”

The full MRII Board can be viewed here.

About MRII

A nonprofit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through a unique cooperation with the University of Georgia, MRII offers the Principles of Market Research, the Principles of Pharmaceutical Market Research, and the Principles Express line of courses. Nearly 9,000 practitioners from 104 countries have taken a certificate course. For more information, go to: www.mrii.org.

About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Located on the university’s campus, the Georgia Center includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center and a computer lab – all under one roof. For more information, go to: www.georgiacenter.uga.edu.

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