The market moves at a blazing rate, and insights are needed quickly to inform decisions. While deep-dive reports are still necessary, the need to quickly share data-driven findings in an easily-digestible format has led to the surge in popularity of data visualization tools in the last few years. Now valued at $4.5 billion, the global data visualization market continues to build momentum. Orbis Research Report predicts this market will almost double its value to $8 billion in the next five years.
Data visualization in market research often takes the form of a data dashboard – a one-page “simple” solution for clients to actively explore the data in a way that is visual and interactive but doesn’t require any special training. When interactive controls are enabled, a client can click and filter different aspects to explore the data further.
Typically containing charts, tables, images, or a mix of these elements, a dashboard can be an excellent, single information source to share data and results. Compiling data into one view makes it easy to see and understand your insights, and makes decision making much faster.
You may wonder why we put quotations around the word “simple” above.
While the final result of a data dashboard design should make digesting insights simple for the client, the researcher needs to put some thought into how to make a great dashboard.
Need some tips for getting started? Here are five tips for data dashboard success:
- Start by selecting which metrics to include. This step is the most important and will (and should) take the most time. As with any research output, deciding what data to highlight is the most important step taken by the researcher. Large datasets will shed light on many insights, but a dashboard should only show the most important findings.
- Use tools that require minimal time and effort to view those findings and display them on a chart or dashboard.
- If you struggle with your visual presentation skills, employ a firm that offers both DIY tools for data visualization as well as some hand-holding services to get you up to speed.
- Use a platform that lets you customize the dashboard’s design. The right arrangements, fonts and color choices can make the difference between a dashboard that’s simply informative and one that’s high-impact with rich, dynamic visually-engaging elements.
- Go cloud-based. Dashboards housed in the cloud allow for immediate sharing and always display the most up-to-date information.
With these five tips, you’ll be on your way to data visualization success!
Hungry for more? Click here to see a gallery of different data dashboards to get those creative juices flowing.