Have we reached the demise of the desktop computer; are more people relying on mobile phones and tablets to access the Internet? For years, this has been a prediction among experts in the tech industry and studies now confirm it.
As connectivity has become increasingly available, marketplace and consumer behavior have drastically changed. Specifically, there has been a general trend towards mobility.
For the first time in history, Americans used smartphone and tablet apps more than PCs to access the Internet according to data from CNN Money’s article “Mobile apps overtake PC usage in the US.”
Mobile market research has tremendous potential as a research tool for businesses to gain higher profits via the web. Do not allow your business to fall behind, capitalize on this opportunity and utilize the tools available to understand and excel in the mobile revolution.
The sales for desktop computers have fallen while smartphones and tablets are on the upward rise. The world is moving away from the confinement of a desk and moving towards more convenient Internet access at hand anywhere, anytime.
It is no surprise that people are deviating from purchasing computers. Why restrict yourself to bulky machines with cords and cables? Devices like tablets and smartphones give users what they want — an unbound means to browse the Internet and multimedia channels.
The Pew Research Internet Project’s research related to mobile technology explains that as of January 2014, 90% of American adults have a cell phone and 42% of American adults own a tablet.
This shift shows researchers that users are realizing anything you can do on a computer or laptop can be done on a tablet or mobile device. The benefits of tablets and mobile devices are numerous: they are cheaper, smaller and lighter.
Mobile communication is still changing and will continue to significantly grow in the future. By engaging in web and mobile marketing, business owners can position themselves in front of an already available and interactive public.
Marketing Research Institute International and The University of Georgia Center for Continuing Education’s course in Principles of Mobile Market Research is exactly what your business needs to spearhead an increasingly competitive market.
By: Mia Mattingly is a tech guru and digital strategist at an Atlanta advertising agency who works with The University of Georgia Center for Continuing Education.