Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week.
Six out of ten respondents (59%) said it was very or completely likely they would still be working in market research a year from now.
Of the respondents who have worked less than a year in market research, 39% reported they were not at all likely or slightly likely to be working in the industry a year from now in contrast to 11% of those with 1 to 9 years of tenure.
Of those who took market research as a first job and stayed, 19% were very likely to still be working in market research a year from now contrasted with 44% of other respondents.
For more details on the survey, please download our report, https://www.georgiacenter.uga.edu/courses/market-research-report Market Researchers and the Love of Learning.