The Marketing Research Institute International (MRII) was awarded Marketing Research Association’s prestigious 2014 “Impact Award” at the Marketing Research Association’s Insight & Strategy Conference in Chicago.
Each year the Marketing Research Association (MRA) seeks an active market research individual, team, or organization that has generated a positive impact on the market research industry by demonstrating outstanding achievement and excellence.
There are many talented and devoted professionals serving the marketing research industry, which is why it is a high honor to be recognized as an organization that exemplifies professionalism, leadership, and innovation.
Since its inception in 1996, MRII’s mission has been to create, maintain and promote the most used essential continuing education programs for the marketing research profession−including its most recently launched course, Principles of Mobile Market Research. MRII’s courses have enrolled over 7,000 researchers from 98 countries and have proven to fulfill people’s educational and professional marketing and opinion research training needs worldwide.
MRII is a dedicated non-profit organization serving as a source of support and educational training to those interested in entering, or those currently engaged in the marketing research industry. Being awarded MRA’s 2014 Impact Award is a testament of MRII’s ability to foster innovation, facilitate change and drive results within the market research industry.
Bob Lederer, commentator for Research Business Daily Report, congratulates MRII for being a leading innovator in the Marketing Research industry and receiving MRA’s 2014 Impact Award.
By: Mia Mattingly works closely with The Marketing Research Institute International and The University of Georgia Center for Continuing Education as it relates to digital marketing and advertising strategies.