Challenges Using Personality Tests in Market Research

At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market research. Ogilvy now emphasizes cognitive segmentation rather than demographic segmentation, as advertising has shifted from demographic targeting to microtargeting. At the behest of Ogilvy, Kantar profiled 30,000 panelists around the world using the […]

Four Global Consumer Trends

Dynata’s 2020 Global Trends Report explores compelling evidence of changes in consumer attitudes and behaviors and their influence on societal trends. The following four topics demonstrate those changes: Voice-activated assistants, such as Amazon’s Echo and Alexa, Google’s Home and Apple’s HomePod, are becoming more prevalent and increasingly being used “very often.” The fact that these […]

Michael Mermelstein Elected President of the MRII Board of Directors

SARASOTA, FL, January 29, 2020 — The Board of the Market Research Institute International (MRII) has elected Michael Mermelstein, executive vice president of Nichols Research, as Board President for 2020; Mermelstein completed a two-year term as MRII Treasurer in 2018. He succeeds Dan Coates, president and co-founder of Ypulse, Inc., who will serve one year […]

All-New, Comprehensively Updated “Principles of Market Research” Course Launched by MRII & UGA

As of October 2019, nearly 9,000 market researchers in 104 countries have empowered their careers and organizations through courses offered by the University of Georgia and Market Research Institute International ATHENS, Georgia – OCTOBER 2, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched […]

7 Strategies for Showcasing the Impact of Insights

colorful chess pieces

David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we should be doing to showcase the value of our customer insights. At the ESOMAR Annual Congress in Amsterdam today, David provided seven strategies derived from these IDIs for how to ensure your customer […]

4 Types of Organizational Resilience

In a breakout session in Edinburgh today, in the lead up to the ESOMAR Annual Congress, Quentin Dunstan, the Organizational Resilience Market Development Manager at BSI, shared the results of BSI/Cranfield research on resilience. The traditional metaphor of organizational resilience was bouncing an egg off the pavement without breaking it. What do you have to […]