Recommending a Research Career

Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see themselves still working in market research a year from […]

Growth and Learning at Work

Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they had before or to use a […]

Cambridge Analytica, Facebook, and Market Research

There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]

The Importance of Market Research – as Perceived by Researchers

Three quarters (74%) of all researchers on the supplier side felt market research was very or extremely important to the success of organizations in general. Attitudes about the importance of the role of research did not vary significantly by corporate researchers vs. suppliers: 74% of supplier researchers felt market research was very or extremely important […]

Jeffrey Henning Elected President of the MRII Board of Directors

ANN ARBOR, MI, January 10, 2018 — The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International, as Board President for 2018. He succeeds Jon Last, founder and president at Sports and Leisure Research Group, who now becomes Immediate Past President.  The Board also elected Dan Coates, […]