Using Voice Assistants to Conduct Qualitative Interviews

Amazon Echo, in a home

At the ESOMAR Asia-Pacific 2019 conference in Macao, Anne-Marie Moir described her proof of concept using voice assistants to conduct interviews. Anne-Marie owns the firm Consumer Behaviour in Melbourne and has been a qualitative researcher for 25 years. Her hypothesis is that “an AI powered voice tool is capable of eliciting a richer response than […]

MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research

New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]

Time to Reassess Customer Satisfaction Tracking

Time to Reassess Customer Satisfaction Tracking

We’ve likely all been there.  Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]

5 Success Factors of an Online Community in its 10th Year

people carry cartoon captions

At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental in convincing Experian to start the community in 2010, in order to “to hold […]

MRII & UGA Launch Online Course on Designing Research to Maximize Insights

This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]