The sudden and unexpected demise of Canada’s Marketing Research and Intelligence Association yesterday was disheartening. MRIA has been a longtime association partner of MRII, and we have worked closely together to promote the continuing education of Canadian researchers and their certification through MRIA’s Certified Marketing Research Professional program (CMRP). Beyond that, MRIA has been a much-needed industry voice for the importance and validity of market, opinion, and social research in Canada and beyond. The loss for the Canadian market research community and the industry as whole is extreme.
Fortunately, a small group of CEOs of the major Canadian research companies has formed and issued a statement to create a new organization “to act as the standard-bearer for quality research, industry standards and certification process.” They are a very capable group of industry leaders with the expertise and resources to do the job, as well as the proven dedication to quality research. In fact, two of these leaders are active on our board: Barry Watson, president and CEO of Environics Research, and Chuck Chakrapani, president of Leger Analytics. Thanks to these connections, and others, we can confidently pledge to work with the new Canadian organization as plans unfold. Our mission is to serve researchers worldwide, and we will continue to promote research education and, eventually once again, paths to certification in Canada and beyond.
Reg Baker is Executive Director of MRII.