Unpacking the Path to “Back to Normal”… Eleven Months and Still Counting

Unpacking the Path to “Back to Normal” …Eleven Months and Still Counting

Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind.  First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling.  Secondly, there was a desire to develop a continuous […]

The Questions That Leaders Should Ask When Presented Results

The Questions That Leaders Should Ask When Presented Results

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers have statistics and substantive expertise, data scientists add hacking skills; the two groups are more similar than […]

Time to Reassess Customer Satisfaction Tracking

Time to Reassess Customer Satisfaction Tracking

We’ve likely all been there.  Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]

The Revolution of Secondary Data

The Revolution of Secondary Data

Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]