Learning about Root Causes of Negativity without Asking

people boarding airline

The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year.  However, due in part to this rapid ascent, the airline hit some turbulence in between August 2019 and August 2019: Congested airspace Unexpected technical delays Cancellations Weather events Air traffic controller strikes. This led to negative online […]

Privacy and the Trust Paradigm

privacylock

At the Quirks Event in London, Finn Raben, the Director General of ESOMAR, shared research from HERE Technologies (which collects GPS data from vehicles), Buzzback (the lead agency), and Cint (the sample provider) on consumer attitudes towards privacy.  So much of our life now takes place digitally. In an Internet minute, there are 87,000 tweets, […]

7 Tips for Survey Design for “Generation Overload”

author reflected in a clockface at the Royal Observatory

At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation Overload” with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between simplicity and substance. “Research should be like a clock – simple at the […]

5 Signs UX Research is More Important than Ever

Google Trends UX research

At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey as consumers matters greatly to brands and their success.” She offered the following […]

Use Menu-Based Conjoint (MBC) to Model Related Purchase Decisions

TGI Fridays Menu

While Choice-Based Conjoint (CBC) works great for many research problems, its models are limited to making an independent choice: one phone compared to other phones, for example. If you want to model dependent choices, such as a phone and then a cellular plan, or a meal (appetizer, entrĂ©e, dessert), you’ll need Menu-Based Conjoint (MBC). At […]

Challenges Using Personality Tests in Market Research

At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market research. Ogilvy now emphasizes cognitive segmentation rather than demographic segmentation, as advertising has shifted from demographic targeting to microtargeting. At the behest of Ogilvy, Kantar profiled 30,000 panelists around the world using the […]